I thought that if I created beautiful things - the people would come. How wrong I was. After a few months of crickets waiting for my stampede of customers, and as the bills piled up, I realised that my days of selling were not over.

I was naive in the beginning and it stung to realise that no matter how good and unique my products were, they won’t sell unless I make it happen.

When creating a proposal, it is important to remember that the way the information is presented is just as important as the information itself. You want to make sure that the proposal is easy to read and visually appealing to potential clients, especially if you are targeting luxury clients who are used to high-quality aesthetics.

Here are some tips to keep in mind when creating a proposal.