I thought that if I created beautiful things - the people would come. How wrong I was. After a few months of crickets waiting for my stampede of customers, and as the bills piled up, I realised that my days of selling were not over.

I was naive in the beginning and it stung to realise that no matter how good and unique my products were, they won’t sell unless I make it happen.

As a wedding business owner, providing excellent service to your clients is essential of course, but pricing your services fairly in return - can be a challenge! Unfortunately, many wedding pros end up undercharging for their work, which can lead to financial struggles and burnout. This happened to me far too many times at the beginning of my business!

In this blog post, I will share my tips to help you stop undercharging and get paid what you deserve!

My Free (33-page!) Fillable Workbook consists of 100 questions to help you define your Ideal Client Avatar (also known as ICA). I know, 100 questions may seem like a lot but- do not fear, you can work through it at your leisure! Take your time to go through the process.

The first section is to help you understand your ICA as a person. The second section is to get to know the type of wedding they would like to have. If you don’t have a wedding business don’t worry it is still going to work for you - you can just fill out the first section and you will get a really well define ICA that way too!