The Blog
Why Simply Creating Beautiful Things Isn’t Enough To Get Clients to Book You
I thought that if I created beautiful things - the people would come. How wrong I was. After a few months of crickets waiting for my stampede of customers, and as the bills piled up, I realised that my days of selling were not over.
I was naive in the beginning and it stung to realise that no matter how good and unique my products were, they won’t sell unless I make it happen.
How to Avoid Undercharging as a Wedding Pro: Tips for Pricing Your Services Fairly
As a wedding business owner, providing excellent service to your clients is essential of course, but pricing your services fairly in return - can be a challenge! Unfortunately, many wedding pros end up undercharging for their work, which can lead to financial struggles and burnout. This happened to me far too many times at the beginning of my business!
In this blog post, I will share my tips to help you stop undercharging and get paid what you deserve!
Discover Your Ideal Wedding Client with My Free Fillable Workbook
My Free (33-page!) Fillable Workbook consists of 100 questions to help you define your Ideal Client Avatar (also known as ICA). I know, 100 questions may seem like a lot but- do not fear, you can work through it at your leisure! Take your time to go through the process.
The first section is to help you understand your ICA as a person. The second section is to get to know the type of wedding they would like to have. If you don’t have a wedding business don’t worry it is still going to work for you - you can just fill out the first section and you will get a really well define ICA that way too!
NDAs, Client Privacy and Your Wedding Business
As a wedding professional, one of the most critical aspects of your job is to provide an incredible experience for your client's special day. However, what do you do when your clients request that you don't share any images of their wedding on your website or social media? Or what if they ask you to sign a Non-Disclosure Agreement (NDA) to ensure their private event remains confidential?
Creating Winning Proposals for Luxury Clients: Tips for Designing Visually Appealing and Effective Proposals
When creating a proposal, it is important to remember that the way the information is presented is just as important as the information itself. You want to make sure that the proposal is easy to read and visually appealing to potential clients, especially if you are targeting luxury clients who are used to high-quality aesthetics.
Here are some tips to keep in mind when creating a proposal.
The Art of Branding in the Luxury Wedding Industry
When it comes to the fine art luxury wedding industry, creating a strong, target-driven brand is key to attracting high-end clients. The following are some tips on how to develop an effective branding strategy for your business that will help you stand out and appeal to your ideal clientele.
My Pre-Website Launch Checklist & Free Printable
With my experience building and refreshing websites, I knew there were a few crucial things to check off before hitting the publish button. And, I learned some new ones along the way too. That's why I put together a pre-launch checklist for you to follow before launching your own website. So, without further ado, let's get started!
