My Free (33-page!) Fillable Workbook consists of 100 questions to help you define your Ideal Client Avatar (also known as ICA). I know, 100 questions may seem like a lot but- do not fear, you can work through it at your leisure! Take your time to go through the process.

The first section is to help you understand your ICA as a person. The second section is to get to know the type of wedding they would like to have. If you don’t have a wedding business don’t worry it is still going to work for you - you can just fill out the first section and you will get a really well define ICA that way too!