Font Guide & Marketing Brief
CLIENT: FIFTY FOUR MAGDATE: OCT - NOV 2022
PROJECT DETAILSFifty-Four Mag is a quarterly lifestyle magazine that is the mecca of African culture. It offers unique content on African lifestyle, fashion, culture, traditions, travel and luxury, dedicated to the coverage of human-centred content.
The magazine designer required a document to access all of the fonts used in the original design of the magazine prototype and the branding. I included typography usage, font pairing, and how to use the fonts to make it easier for the designer to continue the same aesthetic throughout the issues.
They also required me to overhaul their marketing brief so that it would better represent their brand with their overall brand aesthetic.
Some text in the document imagery has been altered for confidentiality.
PHOTOGRAPHY CREDITS Full photography credits at the bottom of the page
CREDITSEditor In Chief & Producer @justmwai | Creative Director & Stylist @joyproctor l Project Manager @lonahshawa | Assistant Project Manager: @livinglifelike l Logistics: @exaltafrica
Cover 1: Photographer @dancarter | Documentary Photography: @classy_art_photography l Hotel Venue: @themajlisresort_lamu | Hair: @nix_indamix | Makeup: @jamiekimani | Talent: @hayanicreative l Gown: @solacelondon | Kenyan Producer & Documentary photographer: @capturedbyodede | Film Director: @mbaalamwezi | Film production company: @199xorg | DOP & Drone operator: @tetisulu
Cover 2: Photographer @trevor_stuurman | Videographer @filmbyebs | Documentary photographer @ashtonjeanpierre | BTS photographer @classy_art_photography | Documentary videographer @storyboxcinema | Makeup: @meaganlouisemakeup | Video Assistant: @akmatix | Model @shante_gainsford | Hat: @procpeach l Painted Shoes: @simangele | Purse: @_thebellarosacollection | Host Venue: @royallivibgstone_anantara
Cover 3: Photographer: @capturedbyodede l Sail by Art School: @ubuni_fulamu | Hair: @nix_indamix | Makeup: @jamiekimani | Talent: @hayanicreative l Gown: @kaicollective | Hair: @nix_indamix | Makeup: @jamiekimani | Talent: @hayanicreative l Gown: @kaicollective | Kenyan Producer & Documentary photographer: @capturedbyodede | Film Director: @mbaalamwezi | Film production company: @199xorg | DOP & Drone operator: @tetisulu