PROJECT DETAILS

I created a range of vibrant graphics and watercolour paintings for Efie homegoods, specifically for wholesale distribution through Wilko stores. The artwork comprised commissioned paintings on Winsor & Newton watercolour paper, as well as graphics used on a variety of merchandise such as bags, mugs, teacups, water bottles, cushions, and postcards.

My goal was to make a collection that would appeal to the client's diverse social media followers and Wilko's buyer demographic. The graphics for products other than the paintings and postcards were hand-drawn, scanned, and then edited in Adobe Illustrator and Photoshop. I also provided comprehensive backing to facilitate the client's print-on-demand service. Additionally, I assisted in the back-end setting up of the client's print-on-demand service.