The Blog
Discover Your Ideal Wedding Client with My Free Fillable Workbook
My Free (33-page!) Fillable Workbook consists of 100 questions to help you define your Ideal Client Avatar (also known as ICA). I know, 100 questions may seem like a lot but- do not fear, you can work through it at your leisure! Take your time to go through the process.
The first section is to help you understand your ICA as a person. The second section is to get to know the type of wedding they would like to have. If you don’t have a wedding business don’t worry it is still going to work for you - you can just fill out the first section and you will get a really well define ICA that way too!
NDAs, Client Privacy and Your Wedding Business
As a wedding professional, one of the most critical aspects of your job is to provide an incredible experience for your client's special day. However, what do you do when your clients request that you don't share any images of their wedding on your website or social media? Or what if they ask you to sign a Non-Disclosure Agreement (NDA) to ensure their private event remains confidential?
My Pre-Website Launch Checklist & Free Printable
With my experience building and refreshing websites, I knew there were a few crucial things to check off before hitting the publish button. And, I learned some new ones along the way too. That's why I put together a pre-launch checklist for you to follow before launching your own website. So, without further ado, let's get started!
How To Easily Write Your Brand Story
Writing your brand story needn't fill you with dread. It did me to be honest, until after much research, I learned the five stages of a story.
In this post, I will explain the stages of a story and you will most likely find them familiar! Once you understand the key stages to - pretty much most stories, you will be able to write your own beautifully compelling stories to create connection and trust with your audience.
Are The ‘What Ifs’ Holding You Back?
Are the what if's holding you back in your wedding business? I recently went through a bit of metamorphosis in my thinking. I have always held myself back from worrying about the 'What Ifs.
I came to the conclusion that this way of thinking was holding me back. So, I found a way to eliminate my fear by writing down and brainstorming the 'risks'. I created a little formula of sorts that helped me and I hope it will help you too!
Brand Design for Exalt Africa
I had the priviledge of designing the branding for Exalt Africa.
Exalt Africa launched in September 2021 and they highlight weddings, destinations and products that magnify the luxury of Africa. I designed the main crest logo, submarks and gave direction on typography and fonts pairings.
Impressionist Provence Wedding Inspiration
Sharing with you today this romantic impressionist inspiration wedding shoot in Provence, that was recently featured on The White Wren. Exquisite photography, pretty pastels, the perfect Provençal venue and an abundance of romantic details make up this remarkable shoot.
